GALLERY 26: Cannes Contenders - Sinaf Insurance

Insurance advertising is never going to be the stuff of which dream briefs are made, but this spot injects some humour into the topic of life insurance. A group of people toasting a man and singing "For he's a jolly good fellow", seem to be celebrating his birthday. However, the camera pulls out to reveal a coffin below, showing that they are actually celebrating his decision to insure his life.


Sinaf Insurance/'Good Fellow'

Agency: Comunicao Carioca Ltda

Praia de Botafogo,

518 - andares 3 e 9


Rio de Janeiro


T: +55 21 2543 8001

F: +21 2543 8001


Creative Director: Sergio de Paula

Art Director: Bruno Almeida

Writer: Adriano Matos

Production company: JODAF

Rua Gomes de Carvalho 1306

4 andar, conj 42

Vila Olimpia

CEP 04547-005

Sao Paulo


T: +55 11 3044 2287

F: +55 11 3044 2178


Director: Joao Daniel Tikhomiroff

Producer: Sergio Tikhomiroff

Director of Photography: Leonardo Crescenti

Post-production company: Casablanca

Av. Republica do

Libano 379

Sao Paulo


T: +55 11 3889 2600

F: +55 11 3889 2610

Editor: Tamis Lustre

Music: Nova Onda

Sound Design: Nova Onda

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