GALLERY 27: Private View - Clerical Medical

"The brand's new TV work features a content policy-holder smugly reaching for his alarm clock's snooze option and his female alter ego hiring a cab to cross a busy road. This because: 'If the future's sorted, you can afford to live a little.' The ads are pleasant enough and modishly tongue-in-cheek, but this is a plain-vanilla strategy that needs choc-chip executions to cut through. My constructive criticism? Live a little."

Client/Title: Clerical Medical/Various

Agency: Partners BDDH

15 Alfred Close

London WC1 7EB

UK

T: +44 20 7467 9200

F: +44 20 7467 9210

email: enquiry@bddh.co.uk

Creative Director: Nick Hastings

Agency Producer: Alison Mayow

Art Director: Steve Back

Writer: Murray Blackett

Production company: Rose Hackney Barber

5/6 Kingly St

London W1B 5PF

UK

T: +44 20 7439 6697

F: +44 20 7434 4102

email: info@rosehackneybarber.com

Director: Daniel Barber

Producer: Matthew Brown

Director of Photography: Steven Blackman

Post-production company: Soho 601 (SVC/XTV/One)

71 Dean St

London W1V 5HB

UK

T: +44 20 7439 2730

F: +44 20 7734 3331

Editor: Adam Jenkins

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).