GALLERY 27: Private View - Isuzu

"'Operation Rachel' is an ad for Isuzu, based on a simple fact about the product: Isuzu pick-ups are used to rid Mozambique of tons of left-over munitions dumped there after the war. It doesn't sound like much, but the director captured the essence of what life is like in that part of the world. The camera doesn't try to dramatise things, it simply lets the drama of Africa do the work. Starting with a young girl offering us an AK47." (BW)

Client/title: Isuzu/Operation Rachel

Agency: Network BBDO

Albury Road


Hyde Park


South Africa

T: +27 11 447 7111

F: +27 11 447 4529


Creative director: Mike Schalit

Agency producer: Lisa Jaffee

Art directors

Thomas Cullinan

Theo Ferreira

Writers: John Davenport, David Selikow

Production company: Egg

168 Buitengracht Street

Cape Town


T: +44 2142660728

Director: Kim Geldenhuys

Producer: Colin Howard

Director of photography: Kim Geldenhys

Post-production company: Egg

168 Buitengracht Street

Cape Town


T: +44 2142660728

Editor: Kobus Loots

Music: Tim Parr

Sound design: Tim Parr


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