GALLERY 27: Private View - Nintendo

"There's something I really like about the idea in the new Gamecube ad, only I think it is buried under way too many vignettes and way too many special effects. The idea of a bizarre world captured within this cube feels quite liberating. However, halfway through the ad, I felt like I was watching a post-production show reel. A shame really. Still, I'd like to see the follow-up ads when the idea has enough confidence to shine through." (DD)

Client/Title: Nintendo/'Cube'

Agency: Leo Burnett Chicago

35 West Wacker Drive

Chicago IL 60601

USA

T: +1 312 220 5959

F: +1 312 220 6506

Creative Directors: Jonathan Hoffman, John Brockenbrough

Agency Producers: Veronica Puc, Vincent Geraghty, Ron Nelken

Art Director: Bill Stone

Writer: John Brockenbrough

Production company: Believe Media

1040 N. Las Palmas

Building 10

Los Angeles CA 90038

USA

T: +1 323 645 1000

F: +1 323 645 1001

Director: Eric Ifergen

Director of Photography: Darius Khondji

Post-production companies

Buff

3 rue Roquepine

75008 Paris

France

T: +33 1 4268 1828

F: +33 1 4268 1829

The Moving Picture Company

127-133 Wardour Street

London W1V 4NL

UK

T: +44 20 7434 3100

F: +44 20 7437 3951

Editor: Andrea MacArthur

Music: Cube

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).