GALLERY 28: HEBS - Reminder

This campaign tackling teenage health issues - sex, drugs and alcohol - communicates vital messages in a non-patronising manner. With statistics in Scotland higher than the rest of the UK, 'Reminder' invites 15- to 24-year-old Scottish girls to take a responsible approach to drinking. Cuts between romanticism and reality absorb the heroine's mind as she approaches the school hunk. Wide and long lens, combined with different speeds, help to contrast the two worlds in which close-ups on smiles and eyes brilliantly draw the viewer in.

Product/client: Health Education Board for Scotland

Agency: The Bridge

The Jacobean Building

49/53 Virginia Street

Glasgow G1 1TS

UK

T: +44 141 552 8384

F: +44 141 552 2480

email: bridgeuk2msn.com

Creative Director: Jonathan D'aguilar

Art Director: Juliette Forrest

Writer: Frank Stubbs

Agency Producer: Ann Reilly

Production company: Godman

82 Wardour St

London W1V 3LF

UK

T: +44 20 7287 6755

F: +44 20 7287 6756

email: jg@godman.co.uk

Director: Barney Cokeliss

Producers: Giles Johnson, Jody Burrows

Director of Photography: Remi Adesfarasin

Post-production company: VTR

64 Dean St

London W1V 5HG

UK

T: +44 20 7437 0026

F: +44 20 7439 9427

email: info@vtr.co.uk

Editor: Mark Richards; Boomerang

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).