GALLERY 28: Private View Scandinavia - Nokian Tyres

"While I'm not a big fan of symbolising, a trend which so often makes things too cold and distant, I like this one. Maybe it's because I've seen lots of ads for tyres, even from these guys, where the rubber seems to be the thing. You know, tyre rubber as a safety belt and so on. Now they've finally concentrated on the real question - does it work? Yes it does." (TE)


Nokian Tyres/'Cassette'

Agency: TBWA/PHS

Tehtaankatu 1a

00140 Helsinki


T: +358 917 1711

F: +358 917 1811


Art Director: Unto Paltermaa

Writer: Mira Leppanen

Production company: Provideo



T: +358 201 23 300

Post-production company: Provideo

Laivurinkatu 10B

100150 Helsinki


T: +358 40 5611536

F: +358 50 5900808


Flame Artist: Ville Vaajakallio

Sound Design: Sami Kiiski


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).