GALLERY 28: Private View Scandinavia - Nokian Tyres

"While I'm not a big fan of symbolising, a trend which so often makes things too cold and distant, I like this one. Maybe it's because I've seen lots of ads for tyres, even from these guys, where the rubber seems to be the thing. You know, tyre rubber as a safety belt and so on. Now they've finally concentrated on the real question - does it work? Yes it does." (TE)

Client/title

Nokian Tyres/'Cassette'

Agency: TBWA/PHS

Tehtaankatu 1a

00140 Helsinki

Finland

T: +358 917 1711

F: +358 917 1811

email: fredrik.gotthardt@phs.fi

Art Director: Unto Paltermaa

Writer: Mira Leppanen

Production company: Provideo

Helsinki

Finland

T: +358 201 23 300

Post-production company: Provideo

Laivurinkatu 10B

100150 Helsinki

Finland

T: +358 40 5611536

F: +358 50 5900808

email: provideo@provideo.fi

Flame Artist: Ville Vaajakallio

Sound Design: Sami Kiiski

Topics

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).