GALLERY 28: Private View UK - Land Rover

"You'd have to question the media strategist who suggested buying a 48-sheet on top of a mountain, where it's only going to be seen by one knackered-looking bloke on skis. But this ad takes a truth we've all become aware of - that you can't get away from the bloody ads wherever you go - and makes an elegant, witty storyline. It's an enviously well-crafted continuation of a campaign which is always intelligent." (SH)


Land Rover Explorer

Agency: Rainey Kelly Campbell Roalfe/Y&R

Greater London House

Hampstead Road

London NW1 7QP

T: +44 20 7404 2700

F: +44 20 7611 6011


Creative Directors: Rober Campbell, Mark Roalfe

Agency Producer: Helen Durkin

Art Director: Richard Dennison

Writer: Markham Smith

Production company:

140 Wardour Street

London W1F 8ZT

T: +44 20 7432 6800

F: +44 20 7432 6899


Director: Stuart Douglas

Producer: Caspar Delaney

Director of Photography: Tony Brown

Post-production company: Play

32 Great Portland Street


T: +44 20 7439 8088

Editor: Jerry Chatter

Flame Artist: Tom Sparks

Sound Design: Owen; Jungle

Post-production company: VTR

64 Dean St

London W1V 5HG

T: +44 20 7437 0026



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).