GALLERY 29: Alzheimer's Society - Changed His Mind

A moving and impactful commercial for the Alzheimer's Society. The ad is showing at special previews of the film Iris about the writer Iris Murdoch, who had Alzheimer's. The ad clearly and dramatically depicts the devastating progression of the disease using self-portraits painted by the artist William Utermohlen. Sadly, his descent into darkness is a result of the illness rather than any artistic sensibility. Director Patricia Murphy suggests optimism in the final scenes, however, using lighting and music.

Product/client: The Alzheimer's Society

Agency: Atlas Advertising

63-65 Bridge House

North Wharf Road

London W2 1LA


T: +44 207 262 5795

F: +44 20 7262 8588


Creative Director: Dominick Lynch-Robinson

Art Director: Gary Smith

Writer: Andy Imrie

Agency Producer: Ronae Snow

Production company: Patricia Murphy Films

40 Frith St

London W1V 5TF


T: +44 20 7387 9449

F: +44 20 7388 7231

Director: Patricia Murphy

Producer: Phil Barnes

Director of Photography: Hong Manley

Post-production company: Rushes

66 Old Compton St

London W1V 4PA


T: +44 20 7437 8676

F: +44 20 7734 3002


Editor: Warren Meneely

Flame Artist: Claire Pollock

Sound Design: Space

Music: Debussy; The Nash Ensemble

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