GALLERY 29: Best of the US - Nascar

Is it art or is it advertising? A question that could easily be applied to this spot.

Beautiful, abstract streaks of colour and light fill the screen, their visual impact augmented by dramatic voiceover and sound design which gradually reveal that we are inside the head of a Nascar driver.

As well as presenting the sport in an entirely original light, director Peter Thwaites brilliantly captures all the speed and excitement of the race, treating the viewer to a vivid taste of what it's like in the driving seat.

Product/client: Nascar

Agency: Young & Rubicam Chicago

233 North Michigan Avenue

Suite 1600

Chicago IL 60601

Illinois

USA

T: +1 312 596 3000

F: +1 312 596 3128

email: Kimberly_Ring@chi.yr.com

Creative Directors: Jon Wyville

Dave Loew

Agency Producer: Matt Bijarchi

Art Director: Jon Wyville

Writer: Dave Loew

Production companies

Gorgeous Enterprises

23/24 Greek St

London W1V 5LG

UK

T: +44 20 7287 4060

F: +44 20 7287 4994

email: gorgeous@gorgeous.co.uk

Director: Peter Thwaites

The Whitehouse Chicago

54 West Hubbard Street

Suite 501

Chicago 60610

IL

USA

T: +1 312 822 0888

Post-production company: The Whitehouse

12-13 Kingly St

London W1R 5LD

UK

T: +44 20 7287 3404

F: +44 20 7287 9670

Editor: Lisa Gunning

Sound Design: Human

Topics

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