GALLERY 29: Private View - BT Business

"At last, we have a heartfelt campaign for BT Business in which many agency nightmares are brought to life. There's the presentation that won't start, the IT fiasco, the ridiculous titles (an executive creative director writes) and the rhino-skinned and digitally-inept chairman. The style is somewhere between Sedelmaier and The Office, which is a dangerous place to be. But each ad is made with such care and skill that the campaign succeeds in making you both laugh with recognition and cry at the painful memories." (LJ)

Client/title: BT Business/Office of the Future

Agency: St Luke's

22 Dukes Rd

London WC1H 9AB


T: +44 20 7380 8888

F: +44 20 7380 8899

Creative director: Alan Young

Agency producer: Dan O'Rourke

Art director: Simon Friedberg

Writer: Andy Drugan

Production company: Hungry Man

39-43 Brewer Street

W1R 3FD London


T: +44 20 7287 8750

F: +44 20 7434 4422

Director: Allen Coulter

Producer: Adam Lyne

Director of photography: Tim Ives

Post-production company: The Moving Picture Company

127-133 Wardour Street

London W1V 4NL


T: +44 20 7434 3100

F: +44 20 7437 3951


Editor: Sam Sneade

Flame artist: Marcus

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