GALLERY 29: Private View UK - Lilt

"The shadow of Levi's rears up again. This time, in the form of a spoof - the Lilt ladies running through a series of walls, while stopping to catch their breath. As someone who's done a Levi's spoof in my own time, it'd be hypocritical to ask whether it's too self-reverential to do this. I laughed out loud about seven times. If all ads were as funny as this, we'd have nothing to worry about in terms of Tivo, media fragmentation etc." (SH)



Agency: Mother

200 St Johns St

London EC1V 4RN


T: +44 20 7689 0689

F: +44 20 7689 1689


Creative Director: Mother

Agency Producer: Mother

Creative Team: Mother

Production company: Spectre

48 Beak Street

London W1R 3DA


T: +44 20 7851 2000

F: +44 20 7851 2001


Director: Daniel Kleinman

Producer: Johnnie Frankel

Director of Photography: Ivan Bird

Post-production company: Framestore CFC

9 Noel St

London W1V 4AL


T: +44 20 7208 2600

F: +44 20 7208 2626


Editor: Steve Gandolfi; Cut & Run

Music: Jeff Wayne

Sound Design: Owen; Jungle

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).