GALLERY 29: Private View - Uniqlo

"Another one in this series of beautifully shot commercials for the Japanese clothing store. A simple idea. A guy kite-boarding finally gets dumped by a big wave. The spot demonstrates extreme clothing and even manages to get the price of the garment in there: £7. A bargain and one happy client." (Good cop) "Gap on holiday, only not as original as Gap when it first hit our screens." (Bad cop)

Client/Title: Uniqlo/'Kite Surfer'

Agency: Soul

4 New Burlington Street

London W1X 1FE

T: +44 20 7292 5999

F: +44 20 7292 5990

Creative Director: Bruce Crouch

Agency Producer: Nicky Gregorowski

Creative Teams

Bruce Crouch

Andy Bird

Production company:

140 Wardour Street

London W1F 8ZT


T: +44 20 7432 6800

F: +44 20 7432 6899


Director: Stuart Douglas

Producers: Caspar Delaney, Tommy Turtle

Director of Photography: Tony Brown

Post-production company: Play

32 Great Portland Street



T: +44 20 7439 8088

F: +44 20 7439 7348

Editor: Jerry at Play

Flame Artist: Tom Sparks

Sound Design: Johnny at Wave

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).