GALLERY 30: Best of the US - Lugz Footwear

Creating an authentic street vibe isn't easy but this innovative and sharply shot ad should make Lugz a hit with the cool cats.

Photo stills cut into the live action focus us sharply on hip-hop icon Flex's Lugz-clad feet. Digital blends with analogue to produce smoothly morphing images as he cruises through the dark urban nightscape.

An inventive and watchable spot.

Product/client: LUGZ

Agency: Avrett Free & Ginsberg

800 Third Avenue

(49-50 St)

New York NY 10022


T: +1 212 832 3800

F: +1 212 486 6518


Creative Director: Rory Braunstein

Agency Producer: Karen Fazekas

Creative: Rory Braunstein

Production company: Psyop

634 East 11th St

10009 New York



T: +1 212 533 9055

F: +1 212 533 9112

Directors: Marie Hyon, Marco Spier, Todd Mueller

Producer: Daniel Rosenbloom

Director of Photography: Patrick Cady

Post-production company: Psyop

634 East 11th St

10009 New York



T: +1 212 533 9055

F: +1 212 533 9112

Flame Artist: Eben Mears

Visual Effects Supervisor

Marco Spier


Andy Hara

Marion Ennis

Todd Akita

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