GALLERY 31: COI - You Never Know

An extremely impactful spot which highlights one of the drawbacks of internet chat rooms - you don't know who you're talking to. The ad targets teenagers and their parents and misleads us as to the identity of the speaker - a clever way of showing how we too can be misled by paedophiles who build up the trust of youngsters by using their language. Directed by Turner Prize-winning artist Gillian Wearing, the ad features impressive lip-synching and clever casting.

Product/client: COI/Home Office

Agency: Ogilvy

10 Cabot Square

Canary Wharf

London E14 4QB


T: +44 20 7345 3000

F: +44 20 7345 9000

Creative Directors: Nigel Roberts, Paul Belford

Art Director: Paul Belford

Writer: Nigel Roberts

Director: Gillian Wearing

Producer: Caroline Slade

Director of Photography: Barry Ackroyd

Agency Producer: Kim Knowlton c/o COI

Post-production company: FrameStore CFC

9 Noel St

London W1V 4AL


T: +44 20 7208 2600

F: +44 20 7208 2626


Editor: Andrea MacArthur

Flame Artist: Tim Osborne

Sound Design: Jungle


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