GALLERY 31: Private View - UK - Save the Children

"I've seen this ad on TV and its story-telling narrative style, coupled with distinctive animation, really cuts through. It gets its message across powerfully, telling us how poverty robs children of their childhood. My only concern is that the animation actually lets you off the hook as a viewer and allowed me not to do anything about the film I'd seen. Perhaps a final twist of the knife is required here." (KS)

Client/title: Save the Children/'Beat Poverty'

Agency: Catalyst

The Jam Factory

27 Park End Street

Oxford Ox1 1HU


T: +44 1865 203 206

F: +44 1865 203 205


Creative Director: Nick Holmes

Agency Producer: Susie Innes

Art Director: Dave Sturdy

Writer: Nick Holmes

Production/post production company

Eye Animation Studios



T: +44 207 436 5540

Producer: Stephanie Cleak

Animation: Michala Keas

Kevin Rooney

Charlie Lovett


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).