GALLERY 31: Most Talked About - Snapple

New York's Deutsch has a stellar history of creating great ads for Snapple, and these continue to build the brand through humour. The Spanish-clad bottles surging down a crowded street followed by a herd of guinea-pigs masquerading as bulls - and the excitable ladies goggling at the stripping bottle - convey the irreverent attitude of the target audience. The deliberately kitsch production values also fit snugly with the creative idea, and enable it to move between different media.

Client/Title

Snapple/Various

Agency: Deutsch Inc.

111, 8th Ave

14th Floor

New York

NY10011

USA

T: +1 212 0917600

email: dorothy_smith@deutschinc.com

Creative Director: Kathy Delaney

Agency Producer: Bruce Andreini

Art Director: Scott Bassen

Writer: David Rosen

Production company: Bob Industries

811 Hampton Drive

Venice 90291

California

USA

T: +1 310 396 7333

F: +1 310 396 0202

Director: Spencer Susser

Producer: Bart Lipton

Director of Photography: Morgan Susser

Post-production company: Brickyard VFX

338 Newbury Street

02115 Boston

MA

USA

T: +1 617 2623220

Music: Duotone

Flame Artists: Dave Waller, Geoff McAuliffe

Sound Design: Jonathan Smalheiser; Chickonkey

Thomas Ostuni; Chickonkey

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