GALLERY 31: Most Talked About - Tetley

This campaign sees another major image change. Tetley tea has appointed D'Arcy as its new agency and replaced Sydney and Gaffer, the animated flat-clap-wearing Tetleyfolk, who had been around for 28 years. Narrated by film star Ewan McGregor, the new ad features a series of feel-good scenes to show the health benefits of tea. But the new strategy has been criticised for appearing to promote tea as a category rather than the Tetley brand.

Client/title: Tetley/'Full On'

Agency: D'Arcy

Warwick Building

Kensington Village

Avonmore Road

London W14 8HQ

UK

T: +44 20 7751 1664

F: +44 20 7348 3857

email: firstname.lastname@darcyww.co.uk

Creative Director: Nick Hastings

Agency Producer: Emma Bewley

Art Director: Nick Hastings

Writer: Steve Wakelam

Production company: Paul Weiland Film Company

14 Newburgh St

London W1V 1LF

UK

T: +44 20 7287 6900

F: +44 20 7434 0146

email: weiland@easynet.co.uk

Director: Gregory Rood

Producer: Lesley Redrup

Director of Photography: Benoit Delhomme

Post-production company: Smoke & Mirrors

57-59 Beak St

London W1R 3LF

UK

T: +44 20 7468 1000

F: +44 20 7468 1001

email: amanda@smoke-mirrors.co.uk

Editor: Peter Goddard

Music: Tetley Full On; Peter Lawlor;Water Music:

Flame Artist: JP