GALLERY 32: Best of the US - Sony PlayStation 2

In these scarily realistic ads for 'The Getaway', a Sony PlayStation game, action from the game is brought to the streets of London. In 'Trafalgar', a car chase ends up in pursuit by foot, with the chasers catching their prey in a busy Trafalgar Square.

Originally shown with no game footage at the end, it was later added because viewers couldn't always tell if the ads were part of a TV show or not. A cutting-edge approach, or a step too far?

Client/Title: Sony Playstation 2/'Trafalgar'

Agency: TBWA Chiat/Day New York

488 Madison Avenue

7th Floor

New York NY 10022

New York


T: +1 212 804 1000

F: +1 212 804 1200


Creative Director: Jerry Gentile

Art Director: Lew Willig

Writer: Scott Duchon

Production company: Smuggler

134 West 25th Street

7th Floor

New York 10001



T: +1 212 337 3327

F: +1 212 462 4502


Director: James Brown

Producer: Will St. Clair

Director of Photography: Greg Copeland

Post-production company: The Whitehouse

12-13 Kingly St

London W1R 5LD


T: +44 20 7287 3404

F: +44 20 7287 9670

Editor: Rick Lawley

Sound Design: Stephen Dewey; Machine Head

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).