GALLERY 32: Best of the US - Sony PlayStation 2

In these scarily realistic ads for 'The Getaway', a Sony PlayStation game, action from the game is brought to the streets of London. In 'Trafalgar', a car chase ends up in pursuit by foot, with the chasers catching their prey in a busy Trafalgar Square.

Originally shown with no game footage at the end, it was later added because viewers couldn't always tell if the ads were part of a TV show or not. A cutting-edge approach, or a step too far?

Client/Title: Sony Playstation 2/'Trafalgar'

Agency: TBWA Chiat/Day New York

488 Madison Avenue

7th Floor

New York NY 10022

New York

USA

T: +1 212 804 1000

F: +1 212 804 1200

email: jeremy.miller@tbwaworld.com

Creative Director: Jerry Gentile

Art Director: Lew Willig

Writer: Scott Duchon

Production company: Smuggler

134 West 25th Street

7th Floor

New York 10001

NY

USA

T: +1 212 337 3327

F: +1 212 462 4502

email: kunzman@smugglersite.com

Director: James Brown

Producer: Will St. Clair

Director of Photography: Greg Copeland

Post-production company: The Whitehouse

12-13 Kingly St

London W1R 5LD

UK

T: +44 20 7287 3404

F: +44 20 7287 9670

Editor: Rick Lawley

Sound Design: Stephen Dewey; Machine Head

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).