GALLERY 32: Most Talked About - Depaul Trust

Interactive ads have, until now, been relegated to the ranks of shopping trolley items such as Chicken Tonight, so the fact that a charity has chosen to use the technology to educate viewers about the plight of the homeless is groundbreaking in itself. The ads, staring "Paul", a former resident of one of the trust's hostels in real life, charts his descent into homelessness. The viewer can choose what Paul does next by pressing a yellow or green button on their handsets.

Client/title: The Depaul Trust/Choices

Agency: Publicis

82 Baker St

London W1M 2AE


T: +44 20 7935 4426

F: +44 20 7487 3317

email: kerry.o'

Creative director: Jon Williams

Agency producer: Judy Ross

Art director: Damon Troth

Writer: Joanna Perry

Production company: RSA Films

42-44 Beak St

London W1R 3DA


T: +44 20 7437 7426

F: +44 20 7734 4978


Director: Jake Scott

Producer: Kai-Lu Hsiung

Director of photography: Mick Coulter

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA


T: +44 20 7287 4041

F: +44 20 7287 8393


Editor: Jim Weedon; Peepshow

Music: Colin Smith

Simon Elms

Flame artist: Simon Holden

Sound design: Amber and 750 MPH

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).