GALLERY 32: Most Talked About - PG Tips

It was a drastic step for PG Tips to move away from its famous chimps - 45 years old, it was the longest running TV campaign ever. So all eyes were on the new campaign. BMP DDB teamed up with Aardman Animations, creators of the electricity board's 'creature comfort' ads, to create four claymation birds. The T-birds are twenty-something flatmates whose characters will be developed over a series of ads. The aim is to broaden the appeal of PG Tips in order to reach a younger audience.

Client/title: PG Tips/'Moving-in Interview'

Agency: BMP DDB

12 Bishops Bridge Rd

London W2 6AA

UK

T: +44 20 7258 3979

F: +44 20 7402 4871

Creative Directors: Larry Barker, John Webster

Agency Producer: Anni Cullen

Creative Team: Feargal Balance

Dylan Harrison

Production company: Aardman Animations Ltd

Gas Ferry Road

Bristol BS1 6UN

UK

T: +44 117 984 8485

F: +44 117 984 8486

email: heather.wright@aardman.com

Director: Michael Wright

Producer: John Woolly

Post-production company: Framestore CFC

9 Noel St

London W1V 4AL

UK

T: +44 20 7208 2600

F: +44 20 7208 2626

email: firstname.lastname@framestore.co.uk

Music: Country Pursuits