Gallery 33: Private View - BA

"I like campaigns like this that are rooted in simple, small human observations. How many times have I dangled from the loft whilst looking for the holiday suitcase? I've also put my foot through the bedroom ceiling and dropped the case on my wife below. Some nice humorous direction a great music track (Indian drums and jazz guitar - inspired) and you've got a good campaign. One that's relevant to me, as after this private view, £89 to Madrid looks a good bet." (BC)

Client/Title: BA/'It's Time to Dig Out Your Suitcase'

Agency: M&C Saatchi

36 Golden Square

London W1R 4EE

UK

T: +44 20 7543 4500

F: +44 20 7544 3635

Creative Director: Matt Eastwood

Agency Producer: Louisa Moxy

Creative Teams: Mike Oughton, Cameron Short

Production company: Another Film Co.

4th Floor

14-17 Wells Mews

London W1T 3HF

UK

T: +44 20 7307 7750

F: +020 7307 7755

Director: Steve Reeves

Producer: Tim Marshall

Directors of Photography: Ray Coates, Simon Holden

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA

UK

T: +44 20 7287 4041

F: +44 20 7287 8393

email: andy@mill.co.uk

Editor: Brian Dyke

Music: Peter Lowler

Water Music: Sound Design: Wave