GALLERY 33: Private View - Dulux

"The brief for Dulux Once is for a fast-drying paint, so why does the commercial feel sooo slow? In the second spot, for Dulux Realife, where are the close-up shots of a roller applying paint, lovingly shot with hours of retouching in Flame or Inferno? Gone thank God. In its place a delightful simple idea that uses kids' drawings on the wall as animated characters. Simple, simple, simple. Did I mention simple?"

Client/Title

ICI Dulux/'Endangered Species'

Agency: Abbott Mead Vickers BBDO

151 Marylebone Rd

London NW1 5QE

UK

T: +44 20 7616 3500

F: +44 20 7616 3600

Creative Director: Peter Souter

Agency Producer: Carol Powell

Art Director: Paul Brazier

Writer: Nick Worthington

Production company: Paul Weiland Film Company

14 Newburgh St

London W1V 1LF

UK

T: +44 20 7287 6900

F: +44 20 7434 0146

email: weiland@easynet.co.uk

Director: Toby MacDonald

Producers: Kate Martin, Ivana

Director of Photography: Jan Velicky

Post-production company: The Mill

40-41 Gt Marlborough St

London W1F 7JQ

UK

T: +44 20 7287 4041

F: +44 20 7734 8315

email: emmas@mill.co.uk

Editor: Giles McGarrigle; Carbon'

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).