GALLERY 33: Most Talked About - e-Sixt

These amusing commercials provoked an outcry in Germany because of the negative depiction of the town of Fulda. The inhabitants and the mayor all protested, failing to appreciate its tongue-in-cheek humour. But the agency capitalised on it and creative Oliver Voss invented a story explaining his approach and even appeared on mainstream TV programmes. The agency then followed it up with an even more ironic approach.

Client/Title: e-Sixt/'Fuda'

Agency: Jung Von Matt

Ludvigstrasse 180d

63067 Offenbach

Germany

T: +49 6982 9060

F: +49 6982 906100

Creative Director: Oliver Voss

Agency Producers: Mark Rota, Yvonne Grzib

Art Director: Jan Rexhausen

Writers: Oliver Voss, Oliver Kapusta

Production company: Markenfilm

Schulauer Moorweg 25

22880 Wedel

Germany

T: +49 4103 1230

F: +49 4103 15243

Director: Marc Scholermann

Producers: Sandra Eichhofer, Burak Heplevent

Director of Photography: Ekkehart Pollack

Post-production company: Markenfilm

Schulauer Moorweg 25

22880 Wedel

Germany

T: +49 4103 1230

F: +49 4103 15243

Editors: Soren Gorth

Bjorn Paprycka

Topics

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