GALLERY 34: Most Talked About - Ad Council; NCPC

All-American Ed McMahon, Johnny Carson's sidekick for 30 years on The Tonight Show, is causing a stir in the States on account of his appearance in a neighbourhood watch ad. The TV star is depicted travelling from door to door telling people how to set up a scheme. However, they assume he has come to tell them they've won a million dollars from the American Family Publishers sweepstakes. The ensuing hysteria is well-handled by the director.

Client/Title: The Ad Council; The National Crime Prevention

Council/'Neighbourhood Watch'

Agency: Saatchi & Saatchi New York

375 Hudson Street

New York NY 10014


T: +1 212 463 2316

Creative Director: Tod Seisser

Agency Producer: Christine Cacace

Art Director: Carlos Figueiredo

Writer: Larissa Kirschner

Production company: Hungry Man

428 Broadway

6th Floor

New York 10013

New York


T: +1 212 625 5600

F: +1 212 625 5699


Director: Hank Perlman

Producer: Ralph Laucella

Director of Photography: Doug Cooper

Post-production company: 3 Fingered Louie

30 West 21st Street

2nd Floor

New York NY 10010


T: +1 212633 6569

F: +1 212 633 6070

Editor: Dave Smalheiser

Sound Design: Rick Oakley


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