GALLERY 34: Most Talked About - The Daily Squeeze

Saatchi & Saatchi has taken a brave step with its new campaign for New Zealand juice brand The Daily Squeeze. Aiming to put space between the brand and other 'pretend' juices, the ads have gone for hard-hitting controversy. The close-up of the incision is a no-holds-barred approach and says it all - this is not a drink for the faint-hearted. The small company delivers juice to around 200 cafes in Wellington and wanted to get people talking about the product. It worked. Next stop, cinema.

Client/title: The Daily Squeeze/'Tracheotomy'

Agency: Saatchi & Saatchi New Zealand

101-103 Courteney Place

PO Box 6540

Wellington

New Zealand

T: +64 4 385 6524

F: +64 4 385 9678

email: firstname.lastname@wgtn.saatchi.co.nz

Creative Director: Gavin Bradley

Agency Producer: Olivia Woodroffe

Art Director: Peter Robertson

Writer: Susan Hosking

Production company: Flying Fish NZ

PO Box 6443

Marion Square

Wellington

New Zealand

T: +64 4 384 6159

F: +64 4 385 2165

email: vicki@flyingfish.co.nz

Director: Hamish Rothwell

Producer: Mark Matthews

Director of Photography: Jac Fitzgerald

Post-production company: Digital Post

7 Owens Road

PO Box 99574

Epsom

Auckland

New Zealand

T: +64 9 630 1770

F: +64 9 623 0287

email: garry@digipost.co.nz

Editor: Stuart Robertson

Fire Artist: James Schonning