GALLERY 34: Most Talked About - Domestos

Lowe has successfully ridden the Big Brother wave by grabbing arguably the best-looking housemate, Alex to star in this washing powder commercial. The two 10-second slots parody some of his most memorable moments in the house with an additional Domestos twist. His famous shower scene where he said repeatedly, "It's so unhygenic!" fits perfectly with the brand.

Client/title: Domestos/Shower

Agency: Lowe & Partners

Bowater House

68-114 Knightsbridge



T: +44 20 7584 5033

F: +44 20 7584 9557

Creative director: Paul Weinberger

Agency producer: James Stoker

Art director: Craig Hanratty

Writer: James Springall

Production company: Mendoza Productions

75 Wigmore Street

London W1H 9LH


T: +44 20 7935 4674

Director: Ian MacDonald

Producer: Debby Mendoza

Director of photography: Karl Watkins

Post-production company: The Mill

40-41 Gt Marlborough St

London W1V 1DA


T: +44 20 7287 4041

F: +44 20 7734 8315


Flame artist: Jeffery Robins

Sound design: Rob Hughes

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).