GALLERY 34: Most Talked About - Halifax

The immensely popular Halifax campaign continues apace with this amusing parody of the Robbie Williams/Nicole Kidman duet 'Something Stupid'. It depicts Howard, the now legendary Halifax staffer and a new member of staff in various exotic locations. The pair were filmed separately and composited together in flame. The effects, including a speedboat joined to a car and a waterfall pouring off the side of a building, are smooth and convincing. Yes it's cheesey, but it's still one of the more appealing banking ads around.

Client/title: Halifax/'Something Extra'

Agency: Delaney Lund Knox Warren

25 Wellington Street

London WC2E 7DA


T: +44 20 7836 3474

F: +44 20 7438 4014

Creative Directors: Malcolm Green, Gary Betts

Agency Producer: Susie Innes

Art Director: Richard Prentice

Writer: David Adamson

Production company: Stark Films

3 Bromley Place

London W1T 6DB


T: +44 20 7580 3870

F: +44 20 7636 5412


Director: Simon Green

Producer: Barry Hughes

Director of Photography: Frasier Taggart

Post-production company: Smoke & Mirrors

57-59 Beak St

London W1R 3LF


T: +44 20 7468 1000

F: +44 20 7468 1001


Editor: Paul Watts; The Quarry

Music: Rearrangement of "Something Stupid"; "Something Extra"; Gary

Bell; Jeff Wayne Music

Flame Artist: Sean Broughton; Tema

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