GALLERY 36: Best of the US - Apple

To introduce the 12-inch and 17-inch versions of the new Apple G-4 notebook computer, basketball phenomenon Yao Ming and Verne Troyer (aka Mini-Me from the Austin Powers' movies) are on an airplane, each using a new computer. The catch - the seven-foot-plus Ming has a 12-inch G-4, while the diminutive Troyer has the 17-inch version. Great visuals, along with a clever concept make this a great introductory spot.

Client/Title: Apple/'Big vs. Small'

Agency: TBWA Chiat/Day New York

488 Madison Avenue

7th Floor

New York NY 10022

New York

USA

T: +1 212 804 1000

F: +1 212 804 1200

email: jeremy.miller@tbwaworld.com

Creative Directors: Duncan Milner, Eric Grunbaum

Writer: Chris Adams

Production company: House of Usher Films

2014 Broadway

Santa Monica CA 90404

USA

T: +1 310 586 0055

F: +1 310 586 0065

email: info@usherfilms.com

Director: Kinka Usher

Producer: Cheryl Childers

Post-production company: Nomad Editing Company Inc

1661 19th Street

Santa Monica 90404

California

USA

T: +1 310 828 4999

F: +1 310 828 3950

email: assistants@nomadedit.com

Editor: Glenn Martin

Sound Design: Francois Blaignan; Eleven Sound

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).