GALLERY 36: Most Talked About British Tourist Authority

"I saw Lords leaping over sheep and Corgies with crowns," enthuses the director, who envisaged a cross between Monty Python and Merchant and Ivory for these quirky spots that have already attracted a wave of press coverage. To lure visitors back to the UK surreal flash frames reveal snapshot images of quintessential Britain, from floating tea cups to tennis playing knights and couples dancing in 50s-style cinematic sequences. A break with tradition for tourism advertising.

Client/title: British Tourist Authority/'Invitation'

Agency: BMP DDB

12 Bishops Bridge Rd

London W2 6AA

UK

T: +44 20 7258 3979

F: +44 20 7402 4871

email: richard.morris@bmpddb.com

Creative Director: Larry Barker

Producer: Kim Knowlton; COI

Art Director: Leslie Ali

Writer: Andrew Fraser

Production company: The Pink Film Company

8-18 Smith's Court

2nd Floor

Off Great Windmill St

London W1V 7PF

UK

T: +44 20 7287 5502

F: +44 20 7287 5503

email: pink@pinkfilmco.demon.co.uk

Director: Michael Geoghegan

Producer: Karen Cunningham

Director of Photography: Robbie Ryan

Post-production company: The Moving Picture Company

127-133 Wardour Street

London W1V 4NL

UK

T: +44 20 7434 3100

F: +44 20 7437 3951

email: mailbox@moving-picture.com

Editor: Mark Langley; The Firm

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).