GALLERY 37: Best of the US - Mountain Dew

Refreshing comedy on the American marketplace in a spot that mixes the nature of National Geographic with the twisted satire of National Lampoon. A man kayaks out into the beautiful expanse of the ocean to enjoy the thirst-quenching effervescence of Mountain Dew. Suddenly an enormous whale dives out of the depths to swallow the straddling paddler. The Ahab doppelganger lights a flare to reveal a shocking sight.

Client/Title: Mountain Dew/'Whale'

Agency: BBDO New York

1285 Ave of the Americas

New York NY 10019

New York


T: +1 212 459 5000

F: +1 212 459 5092


Creative Director: Bill Bruce

Agency Producer: Helene Balzarini

Art Directors: Bill Bruce, Doris Cassar

Writer: Bill Bruce

Production company: Bob Industries

250 Mercer Street

No B306

New York 10012

New York


T: +1 212 677 2775

F: +1 212 533 4084

Director: Jason Smith

Producer: Melinda Nugent

Post-production company: Nomad Editing Company Inc

1661 19th Street

Santa Monica 90404



T: +1 310 828 4999

F: +1 310 828 3950


Editor: John Murray

Sound Design: Francois Blaignan

Visual Effects


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