GALLERY 39: Best of the US - DSW

It's amazing, that considering women's 'relationship' with shoes, there are so few ads which explore this emotionally rich territory. This campaign however - created by an all-female team - perfectly captures that unique shoe-shopping experience, humorously playing on the rituals involved. The ads, executed in the style of nature documentaries, also prove that a huge story, or a farfetched idea, is often unnecessary. Better to observe a truth and produce advertising that everyone can relate to. Not surprisingly, sales were up 13% just one week after the spots broke.

Client/Title: DSW/Various

Agency: Cliff Freeman & Partners

375 Hudson Street

8th Floor

New York NY 10014

USA

T: +1 212 463 3200

F: +1 212 463 3225

email: crosen@clifffreeman.com

Creative Director: Arthur Bijur

Art Director: Dawn McCarthy

Writer: Laura Fegley

Production company: Bob Industries

250 Mercer Street

No B306

New York 10012

New York

USA

T: +1 212 677 2775

F: +1 212 533 4084

Director: Lisa Rubish

Producer: Bart Lipton

Director of Photography: Erik Schmidt

Post-production company: Mad River Post New York

130 Prince Street

New York NY 10012

USA

T: +1 310 392 1577

F: +1 310 392 3261

email: madriver@postla.com

Editors: Dick Gordon, Lucas Eskin

Sound Design: Steve Rosen; Howard Schwartz Recording

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).