Gallery 40: Private View - BMW

"The new BMW 7 series has managed to exceed all of man's imperfections. It's a perfect machine, although no-one realises it. It's a narcissistic concept shot in a science-fiction style. It's a spot with impeccable production values, which manages to portray a rational message in an irrational and highly emotional manner." (JMR)

Client/Title: BMW Series 7/'Look at You'

Agency: S,C,P,F

Calatrava 71

Barcelona 08017

Spain

T: +34 934 34 34 34

F: +34 934 34 34 35

email: prouger@scpf.com

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