Gambling advertising rules likely to tighten

A tightening of the various codes on gambling ads in the autumn is the most likely outcome of the wide-ranging review of gambling advertising announced on Tuesday (4 March).

Gambling: ad rules likely to tighten
Gambling: ad rules likely to tighten

Although all options, including a total ban, will be on the table, ministers said privately that a tightening of the guidelines was most likely.

As part of the four-point plan, the Committee of Advertising Practice and the Broadcast Committee of Advertising Practice will consider changes to their codes.

The Advertising Standards Authority will review its enforcement action, the Gambling Commission will look at the marketing of "free bets" and "bonus offers", and the gambling industry will review online activities.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More