Gaming Internet plc, an owner of online gambling sites, has
appointed Bridgeworks, the communications company, to handle its
marketing and help search for creative and media agencies to launch its
products in the UK.
The company, which recently launched on the Alternative Investment
Market with a valuation of pounds 135 million, has a UK marketing budget
of pounds 5 million and plans to launch its Sportsmad.com site in the UK
Sportsmad.com will include sports news and gossip with a heavy emphasis
on online games that users can play.
It will link into Gaming Internet’s existing site, Zapcasino.com, which
offers online gambling.
Bridgeworks is working on a marketing strategy for both sites and is
putting together a marketing communications plan to cover the UK launch
and international activity.
Simon King, a founder of Bridgeworks, said: ’Sport is a mature market on
the internet. We look forward to establishing a new player.’
Gaming Internet’s chief executive, Ian Ryden, said the appointment was
’the first step in a major commitment of resource to marketing, which
will include senior internal appointments’. Nigel Robertson, a Scoot.com
founder and a Gaming Internet shareholder, becomes chairman.