Game Group looks to consolidate ads

Game Group, the video games retailer, is talking to agencies as it looks to consolidate its advertising arrangements across Northern Europe.

Game: talking to agencies
Game: talking to agencies

The agency currently works with a number of agencies in markets including France and Sweden. Cheethambell JWT, the Manchester-based agency, was appointed to Game's £4 million UK ad account in 2004 and is expected to repitch for the business.

The appointed agency will be responsible for handling all the advertising for the main Game retail brand and its sister company and online brand Gamestation.

Work on the integrated account will focus heavily on digital activity, as Game looks to boost its online presence and move away from a price-led strategy towards a greater focus on brand-building.

The review follows the appointment of Game's new chief marketing officer, Dave Hughes, who joined the company last month.

Game Group was unavailable for comment.

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published