Gameplay installs push-button ads in city phoneboxes

Phonesites is running a four-week advertising campaign for computer game retailer Gameplay on payphone sites across the Manchester and Birmingham areas.

Phonesites is running a four-week advertising campaign for computer

game retailer Gameplay on payphone sites across the Manchester and

Birmingham areas.



The campaign consists of 3,500 sites. Each payphone is equipped with a

’hot button’ which, when pressed, enables customers to register their

interest and receive a catalogue of games.



The facility also allows users to receive games on their release date.

Anyone who requests a catalogue is automatically entered into a

competition with the prize of a trip to New York.



The hot button facility enables the company to obtain a spontaneous

response and to build up a database of potential customers.



Phonesites’ account manager on the project is Janet Stansfield and the

sales manager is Matt Wilshire.



Simon Rix, marketing manager at Phonesites, said: ’The Phonesites medium

is an ideal way of targeting a market that forms a key component of our

customer base.’