Gap hires TNI for Online US work

- Gap has hired the DDB Needham hotshop, Think New Ideas, to handle BabyGap and GapKids online projects following a competitive pitch.

- Gap has hired the DDB Needham hotshop, Think New Ideas, to handle BabyGap and GapKids online projects following a competitive pitch.

Competing agencies were not disclosed but the two projects are estimated to worth around $10 million.

The win gives TNI a possible tilt at Gap's main online account, which like its ad account, is handled in-house. The first work is expected to go online by the end of the year.







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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).