Gap hires TNI for Online US work

- Gap has hired the DDB Needham hotshop, Think New Ideas, to handle BabyGap and GapKids online projects following a competitive pitch.

- Gap has hired the DDB Needham hotshop, Think New Ideas, to handle BabyGap and GapKids online projects following a competitive pitch.

Competing agencies were not disclosed but the two projects are estimated to worth around $10 million.

The win gives TNI a possible tilt at Gap's main online account, which like its ad account, is handled in-house. The first work is expected to go online by the end of the year.







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