Gap starts hunt for UK media planning and buying agency

The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad offensive for 1998.

The clothes retailer, Gap, is talking to agencies about its media

account as it prepares a new ad offensive for 1998.



The retailer has approached a number of UK media shops about pitching

for its media planning and buying business. MediaCom works with Gap on

an ad hoc basis, but the majority is still handled from the US.



Gap has historically spent less than pounds 2 million a year on

advertising in the UK. However, the retailer unveiled a major TV

campaign at the end of September, its first UK TV work, as part of a

more aggressive marketing strategy.



The company appointed a new vice-president of international marketing,

Pascal Somarriba-Brouard, at the beginning of this year with a brief to

broaden the brand’s franchise outside the US.



Gap is now said to be looking for a media agency to help provide a

clearer picture of the UK market. A Gap spokeswoman said: ’We’re very

happy with MediaCom, but are constantly reviewing other outlets.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).