Garnett hits back at anonymous critics as AFVPA battles on

The Advertising Film and Videotape Producers’ Association has rebuffed anonymous accusations that it is falling apart under the strain of the ad industry’s row with the actors’ union, Equity.

The Advertising Film and Videotape Producers’ Association has

rebuffed anonymous accusations that it is falling apart under the strain

of the ad industry’s row with the actors’ union, Equity.



Since the AFVPA was kicked out of the Joint Equity Negotiating Group

(Campaign, last week), there has been talk of production companies

setting up an alternative body or bypassing the AFVPA entirely to talk

directly with the Institute of Practitioners in Advertising and the

Incorporated Society of British Advertisers.



But Cecilia Garnett, the chairman of the AFVPA, said: ’People love to

criticise trade associations, but they are mostly people who don’t have

much to do with us.’



As well as the Equity dispute over voiceover fees, the AFVPA has been

involved in a dispute with the Creative Directors Forum about the cost

and transparency of commercials production.



This dispute is expected to set the AFVPA an even harsher examination

than the Equity row.



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