Gary Lineker has 'spoken' to Walkers about pulling spend from The Sun

Gary Lineker claims he has spoken with PepsiCo-owned Walkers about the crisp brand's ongoing advertising relationship with The Sun.

Walkers: Lineker in a campaign for the crisp brand after Leicester City's win
Walkers: Lineker in a campaign for the crisp brand after Leicester City's win

The ex-footballer and face of Walkers Crisps said people should "wait and see" the results of his efforts.

Lineker had earlier spoken out in support of a grassroots movement called Stop Funding Hate, which is calling on advertisers to pull their campaigns from popular UK newspapers, particularly The Sun and the Daily Mail.

James White, the deputy sports editor for the Daily Mail, tweeted at Lineker to point out Walkers Crisps has, in the past, placed coupons in The Sun. White asked whether Lineker would be speaking to the brand, with the footballer replying he already had, but refusing to say more.

A Walkers spokesman said: "We have a very successful partnership with Gary Lineker and we will continue to do so. Our advertising approach is not determined by the editorial stances of individual newspapers."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More