Gary Lineker has 'spoken' to Walkers about pulling spend from The Sun

Gary Lineker claims he has spoken with PepsiCo-owned Walkers about the crisp brand's ongoing advertising relationship with The Sun.

Walkers: Lineker in a campaign for the crisp brand after Leicester City's win
Walkers: Lineker in a campaign for the crisp brand after Leicester City's win

The ex-footballer and face of Walkers Crisps said people should "wait and see" the results of his efforts.

Lineker had earlier spoken out in support of a grassroots movement called Stop Funding Hate, which is calling on advertisers to pull their campaigns from popular UK newspapers, particularly The Sun and the Daily Mail.

James White, the deputy sports editor for the Daily Mail, tweeted at Lineker to point out Walkers Crisps has, in the past, placed coupons in The Sun. White asked whether Lineker would be speaking to the brand, with the footballer replying he already had, but refusing to say more.

A Walkers spokesman said: "We have a very successful partnership with Gary Lineker and we will continue to do so. Our advertising approach is not determined by the editorial stances of individual newspapers."


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.