- The US computer company, Gateway, has unveiled multi million dollar global advertising campaign that sets out to humanise technology.
The campaign is the first brand work created by McCann-Erickson Worldwide, New York, since the agency won the account last year.
To the sound of the The Who's "Who Are You?", the campaign introduces the tagline, "connect with us". It will include ads in television, newspaper and consumer and trade magazines.
The idea is for consumers to answer the "Who are you?" question and respond. It breaks this week in the US and will be rolled out internationally later in the year.