Gatfield takes up job in Hong Kong

Steve Gatfield, the chief executive of Leo Burnett, is leaving London for Hong Kong, where he will take charge of the network’s Asia/Pacific region from April.

Steve Gatfield, the chief executive of Leo Burnett, is leaving

London for Hong Kong, where he will take charge of the network’s

Asia/Pacific region from April.



The promotion is part of a series of moves that brings Jeff Fergus, a

former chief executive of London, back to the UK as chairman of

Burnetts’ 34 agencies across Europe, Africa and the Middle East. Fergus

had been chairman of the Asia/Pacific area.



Fergus will take on the additional role of chairman of the London

agency, a position vacant since Richard Wheatly left the network in

1994.



At the same time, Nick Brien, the agency’s managing director, will

succeed Gatfield as chief executive while keeping his responsibilities

as managing director.



The sequence of moves was sparked by the retirement of Kerrie Rubie, the

current group president of Europe, Africa and the Middle East, and Jim

Oates, his counterpart in Hong Kong, this summer. Both will continue to

work on a consultative basis for Burnetts.



Gatfield, 38, has managed Burnetts in London since 1991. He came up

through the traditional client services route, after joining the agency

in 1981.



He will now take on the title of managing director Asia/Pacific.



The 47-year-old Fergus is also a long-serving Burnetts man. He first

joined the agency in London as a client services trainee in 1969 and

rose within ten years to run the department. After a spell at Grandfield

Rork Collins, he returned to Burnetts and was named as chief executive

and managing director of London in 1986. He moved to Hong Kong eight

years later.



He is well-known in London, where the serious-minded Scot made a name

for himself bringing Burnetts back to an even keel after its traumatic

loss of the Austin Rover business and the international realignment of

Nestle in the mid-80s.



Brien, on the other hand, forged his career in media, first at Grey,

then Benton and Bowles and WCRS. He was part of the WCRS-owned media

start-up, BBJ Media Services, in October 1989 but moved on to join

Burnetts just over four years ago.



After three years as media director, Brien was promoted to managing

director last February.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).