Gatorade launches campaign for 'one more'

Gatorade, the energy drink, has released a TV campaign to build on the idea that its Thirst Quencher drink can help sportspeople as they ask their bodies to perform "one more".

The ad, created by TBWA\Chiat\Day, intersperses clips of an American football team training with images of men lifting weights in the gym, all using Gatorade Thirst Quencher to do "one more" of the exercises.

The voiceover says: "Proven hydration to help replace what you sweat out", and then the line "Win from within" is shown, followed by the Gatorade ‘G’ logo.

The art director at TBWA\Chiat\Day was Tiffany Lam and the copy writer was Scott Reedy. Andre Stringer directed the ad through Reset. The ad will run in the US.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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