AgencyTBWA\Chiat Day\Los Angeles
SectorGovernment / Non-profit, Education, Media / Entertainment Brands and Sport brands
LONDON - Fifteen years after two rival high school American football teams drew in their senior year final game, Gatorade has reunited them for a rematch.
A trailer promotes this new docu-series, created by TBWA\Chiat\Day, which follows the trials and preparation of the now 30-something high school athletes to compete in this grudge match and mark a rivalry which spans 100 years.
The work aims to demonstrate that Gatorade celebrates champions and everyday athletes alike.