Gatorade 'we love sweat' by Abbott Mead Vickers BBDO

"I don't do this for recognition. I don't do this for respect," explains the voiceover of the latest TV spot for Gatorade, by Abbott Mead Vickers BBDO.


The ad, which takes a leap into the mind of a runner, is entirely made up of a black and white film of a man running, while his voiceover explains his motivations for being an athlete.