Gatwick Airport hands Zone social media brief

Gatwick Airport has appointed Zone as its social media agency following a competitive pitch.

Gatwick Airport: 2009 campaign by Naked Communications
Gatwick Airport: 2009 campaign by Naked Communications

Zone’s first task will be to conduct a strategic review of Gatwick’s social channels before delivering content and community management on a daily basis.

The airport has briefed Zone to position London Gatwick as a world-class business and leisure airport, enhance its passenger experience and promote its destinations, airlines and connections.

The agency, whose clients include Tesco, Coca-Cola GB and Prostate Cancer UK, will start work immediately.

Mandie Armstrong, the digital communications manager for London Gatwick, said: "As we continue to develop London Gatwick as a world-class airport we need an ambitious agency with proven expertise.

"Zone has the right creative clout, strategic experience and market-leading social media credentials to help us on our way."