Gatwick rolls out 'guess the X-ray' competition

Gatwick Airport has today launched The X-ray Collection, a social media competition challenging people to guess the products photographed in an airport scanner.

Gatwick: asks fans to guess what's in the X-ray
Gatwick: asks fans to guess what's in the X-ray

Products from shops at Gatwick, including Aspinal of London, Fat Face, Ted Baker and Harrods, have been photographed in an airport X-ray scanner by Nick Veasey.

At the start of each week, the eight-week campaign will introduce a cropped image of a product in a scanner.

Entrants will be asked to guess what the item is before it is revealed at the end of the each week. Answers can either be tweeted to @Gatwick_Airport with the hashtag #XrayCollection or posted as a comment on Gatwick’s Facebook group.

Publicis Chemistry, which works on Gatwick Airport’s integrated retail and B2B account, created the campaign.

David Prideaux, executive creative director at Publicis Chemistry, said: "The creative uses airport X-ray scanners in an entertaining and unusual way which will engage with Gatwick’s social media users.

"The competition is a great way to involve consumers whilst showcasing the best that Gatwick retail has to offer."

Participants who submit correct answers will be entered into a prize draw for a £150 Gatwick shopping voucher. All correct answers will be put into a final prize draw for a £500 voucher and a Marylebone Tech Bag made by Aspinal.

Spencer Sheen, head of retail at Gatwick Airport, said: "Publicis Chemistry has done a fantastic job to raise awareness of our extensive retail offering and we’re looking forward to the guesses to start filtering through."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More