Gaufman steps up at Havas Worldwide London

Havas Worldwide London has promoted Yelena Gauf­man to the position of head of planning.

Gaufman: head of planning
Gaufman: head of planning

She replaces Rebecca Moody, who left in 2012 to join Adam & Eve/DDB (and has since moved to Ogilvy & Mather London), and will report to Anthony Edwards, the director of strategy.

Gaufman joined Havas Worldwide London in 2010 as the group planning di­rector overseeing Reckitt Benckiser and has worked on the "how in-sync are you?" campaign for Durex.

She was previously the planning lead at Havas’ New York office and has also worked at JWT.

Edwards said: "Yelena is a wonderful combination of creativity, analytical rigour and fun. She has proved herself to be a highly effective and inspiring thought-leader on some of the most demanding briefs in the business.

"Yelena is the perfect person to both lead the planning team and radically evolve the planning output of Havas Worldwide."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published