Geico "fast forward" by The Martin Agency

Geico has released a series of YouTube ads that take the baton from last year's Cannes Lion Grand Prix-winning "unskippable" campaign.

The new spots, like those from last year, play around with YouTube’s skip function. This time around, The Martin Agency has created 15-second pre-roll films that start with everyday situations and then skip to absurdly climatic end-frames. At the end of the ad, viewers are given the option to watch the unabridged version.

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